4 Benefits of Building an Email List

4 Benefits of Building an Email List

Have you ever submitted your email address to a website so that it will keep you up-to-date with periodic news, new product offerings, special offers or contests? If you have, you’ve joined an email list, also known as an “opt in” list. If you run an online business, or an organization trying to promote a cause or services, the most cost efficient way to maintain and build your clientele, generate revenue and increase traffic is by establishing an email list. It’s a surefire way to reach a large number of people at little cost, far cheaper than banner ads, pay-per-click advertising, direct mail or other types of general marketing. How can an email list benefit your enterprise?

1. A Willing Readership of Repeat Customers/Visitors

Perhaps the primary benefit of building and maintaining an email list is that it allows you to create a personal relationship with your customers. The reason they sign up in the first place is because they appreciate your product. It only makes sense to capitalize on that initial interest by periodically providing them with useful information that keeps them abreast of new developments in your particular field. And that in turn leads to return visitors and customers on a regular basis. And if they’ve purchased from you before they are more likely to buy again and, oftentimes, to spend more money doing so. For those who have never purchased before, you will have repeated opportunities to convince them that you are an honest broker and yours is a product they need and want to buy.

2. Cost-Effectiveness

Email lists are the cheapest form of marketing around. They cost very little to develop or to run, in many cases requiring little more investment than you time and server space. The beauty of an email list is that, by signing up for your list, people are basically asking you to advertise to them. In a sense, given the additional revenue you’ll generate, they’re payingyou to sell to them. What other type of marketing offers that kind of guaranteed customer interest and repeat viewership for a healthy return on a minimal investment?

3. Internet Psychology

Many people have come to believe that marketing through social media is the best way to generated free marketing. But, in fact, RSS, Facebook and Twitter each require too much active participation from existing and potential customers. Most people who subscribe to RSS feeds do so, in a sense, on a whim. They find an interesting site and subscribe on the fly in order to remember a site without having to bookmark it and then remember to use the bookmark. Because people subscribe without much investment in a site, they tend to oversubscribe and get around to reading only a few. Facebook and Twitter are similar. People are so used to following and friending at will that it’s not long before all the tweets and feeds become jumbled and, more often than not when it comes to marketing, eventually ignored.

Email, on the other hand, engages a person’s mind on a different level and more deeply. For starters, everyone checks their email daily, and usually several times a day. And there you are, sitting in their inbox, waiting to share more information about your product or service. Most people will at least open an email from a list they’ve signed on to and are more likely to read it because they’ve actively made that effort to subscribe. And face it, we all want the most out of our time for the least amount of effort. Reading an email does not require the extra steps of going to a website, logging in and trying to find what’s new since the last we visited the site. It doesn’t require scrolling through a list of tweets or scrolling through a Facebook news feed. Everything one needs to be informed in right there in that one, single, email package.

4. Making Money on the Side

While your primary income generator will always be your product or service, you can also create secondary income my capitalizing on your email list. You can promote affiliate products or services with your subscribers, as long as those services are in some way connected to your product or service. Your subscribers will come to see you as an expert in your field who knows your customers well enough to provide friendly, targeted suggestions for finding other products of interest. The key is to make sure that you’re promoting something thematically aligned with your product. If you junk up your emails with disparate and unrelated pitches, your subscribers will grow suspicious of your motivation, start to feel tricked or used and then you’ll lose your hard-earned credibility.

So there you have it. The advantages to building and maintaining email lists are so great, ranging from cost-effectiveness to message-effectiveness, that it’s foolish not to include them as an essential part of you’re your online business strategy.