5 Places to Insert Keywords for Optimal Results

Everyone knows keyword optimization is critical to search engine success. What everyone doesn’t know is how to properly use keywords. Many believe that simply by inserting target words and phrases into content, they have done their SEO part.

To a certain extent, they have. Chances are search engines like Google and Yahoo will find the content. On the other hand, these search engines have gotten so sophisticated, they will recognize keyword stuffing or spamming tactics. Unfortunately, a lot of the time, people are not even aware they are guilty of this. They believe if they insert an effective keyword twelve times in a single paragraph, search engines will count it a dozen times and push that content up the relevancy ladder.

Of course, nothing could be further from the truth. The incorporation of keywords into content needs to improve that content’s usability. It’s imperative they are utilized solely in an organic manner so that search engines do not see it as abuse. To avoid penalization and maximize relevancy, here are five places where keywords are best used.

  1. Title Tags
    Search engines scan title tags first. They are what will appear in the link on any search engine result listing. Utilizing keywords in the title tag of all pages is critical. It is also the title tag that users will view in browsers. Search engines find keywords. Users read the tags. This requires an appealing, well written title that will give the user reason to click through. It cannot be stressed enough, search engines may drive traffic, but good compelling content is the only way to keep it.
  2. URLs
    Search engines go through these as well so it would be practical to use keywords here. Pages, folders and directories should be saved with keywords in their title, but keeping it readable, logical and concise

    • /television could be the landing page for a section, covering all matter for this genre
    • /television/walking_dead takes the user to the page for all content regarding the topic
    • /television/walking_dead/episode_16 goes to the page with specific content

    Prominent keywords here would be television, walking, dead and episode.

  3. Page Content
    The pages, of course, are the meat and bones. If luck is on your side, people are going to Share, Like and link. Where a lot of people trip up is in the area of keyword density. Keywords should be used organically, meaning they should be as natural a part of the text as manageable. In today’s digital world, anyone can see stuffing and awkward keyword usage, which only hurts content relevancy. Remember, at the end of the day, it’s not just about getting the high ranking, it’s about keeping the traffic those rankings send your way. Keyword density should be a percentage of the overall wordage, usually falling in the three to five percent range.
  4. Images and Videos & Alt Attributes
    The visual is what the Internet is all about. Often overlooked in SEO, the medium is capable of bringing valuable traffic through search engines. It’s not uncommon for web users to either search for images and videos or browse the images tab after a search. This can lead to ending up at a specific site viewing content. Give images and videos names, avoiding generic name filing. WalkingDead-00034.jpg, not img-00034.jg. Take care with alt tags as well. If for whatever reason the image does not load, use content the user needs to know, perhaps including a link or keywords that drive the user to the original content.
  5. Links
    Any links to your content should include relevant keywords. If you are linking to a Walking Dead article with “walking” and “dead” being keywords, use them. Don’t use “article” or “more here” for the link. Use “more on Walking Dead here” or “Walking Dead article.”

Placing optimized keyword material is going to make or break your search engine success. These five tips will certainly help put your content on the right path, helping to ensure SEO rich context and solid returns in traffic.