How To Write Successful Product Descriptions (part 3/3)

Don’t Be a Farmer! What is farming? It’s providing low-information, minimal or generic product descriptions and/or lifting descriptions from product manufacturers’ or other ecommerce sites, a form of plagiarism. One downside to farming is that your site simply will not draw much interest. It will seem generic and boring, and so will your product. But […]

How To Write Successful Product Descriptions (part 2/3)

Know What Your Customers Want or Need Now that you’ve done the research to understand your target audience, put yourselves in their shoes. What drives your decision-making when you shop? Most certainly it’s good value. The cost value of what you’ll get for your money, sure, but also the value that product will add to […]

How To Write Successful Product Descriptions (part 1/3)

Perhaps you’ve seen it. A new small restaurant or store spends weeks renovating, stocking their wares, installing equipment, celebrating it’s opening and then, sadly, simply shutting down after 3 months of struggle. The common theme among such failures is that they thought that, by doing no more than opening their doors, people would simply flock […]

What is a Secure Socket Layer Certificate?

What is a Secure Socket Layer? A Secure Socket Layer (SSL) is a security standard for Internet communications that encrypts network traffic between a browser and a server. Its use is common in web browsing, e-mail, instant messaging, and voice-over IP (VoIP) protocols. SSL certification is used by corporations to assure visitors to their websites […]

How to Choose a Domain Name

Building a professional looking and useful website for your business is a great way to hook in new customers and provide them with useful information about your business. However, one of the most difficult choices to make when making a website is what to name it. You need a domain name that is available for […]