What is PicMonkey.com?

If you need to make a quick edit to one of your photos and you don’t want to deal with the trouble that a professional photo-editing program brings, then PicMonkey is the ideal website for you. Have you ever tried to mess around with the same kind of photo-editing software that professionals use? There’s a […]

Five Ways to Use Facebook to Grow Your Business

Gone are the days when door-to-door, face-to-face lead and customer generation were effective; even television advertisements are losing their stronghold as a profitable marketing tactic. Social media has swept today’s culture by storm, reinventing the way we communicate. From its meager inception, Facebook has developed into, by far, the hallmark of social networking platforms. Initially […]

Is PayPal Payments Standard or Pro right for you?

With the Internet so ripe for building your company and selling products or services, it only makes sense to let visitors of your website become customers. PayPal’s checkout system and payment services are popular because they require less technical knowledge and setup than other cart and checkout systems, but you’ll have to choose between PayPal’s […]

How To Write Successful Product Descriptions (part 3/3)

Don’t Be a Farmer! What is farming? It’s providing low-information, minimal or generic product descriptions and/or lifting descriptions from product manufacturers’ or other ecommerce sites, a form of plagiarism. One downside to farming is that your site simply will not draw much interest. It will seem generic and boring, and so will your product. But […]

How To Write Successful Product Descriptions (part 2/3)

Know What Your Customers Want or Need Now that you’ve done the research to understand your target audience, put yourselves in their shoes. What drives your decision-making when you shop? Most certainly it’s good value. The cost value of what you’ll get for your money, sure, but also the value that product will add to […]