Holiday Ideas to Boost Sales and Exposure

I recently watched a client boost their Facebook followers count and generate business with a very simple idea that anyone can implement.  Announce a group of prizes or discounts that you will be giving away by drawing names from your Facebook followers list.  This will encourage customers and potential customers to boost your social media standing by increasing your followers and also provide you with more reach for future announcements done through your Facebook business page.  The same idea could be used to increase membership in your newsletter.  The goal is to build up whatever tools you have that allow you to easily communicate with customers because it’s almost guaranteed that you’ll generate business each time you send out an update.  There are entire business models built around email lists and that’s because it works really well.  Every business should focus attention on communication tools and build on your existing customer base to secure a more consistent stream of sales.