Top 4 Ways to Create Effective Content for Your Website

Thanks to sites like Blogger, WordPress and a host of user-friendly website builders, anyone can create a blog or website. However, with so many different sites out there, simply creating a website is no longer enough to get yourself noticed. That is why it is important to develop creative and effective content for your website. This not only helps build your online presence, but it also helps build your online credibility. It is also one of the only surefire ways to keep online consumers returning for more. Below are a few easy ways to create effective content for your website!

Research Topics to Write About

First, you have to have information to write about. The best way to do that is to do a quick Internet search for the latest news and trends that relate to your website. For example, if you run a movie review website, search for information about the latest movies coming out, celebrity news and other information related to Hollywood and the movie industry in general.  Google offers a free service called “Google Alerts” that will send you an email with links to freshly indexed content that is related to the topics you want to know about.  It’s a quick and easy way to get ideas for new articles or even places to post replies and build your credibility.

Create at Least Two New Posts a Month

The more content you post on your website, the better. Your goal is to post content that is compelling enough to get people to visit your website to read it. At the same time, you do not want your website coming across as abandoned or rarely updated. The best way to avoid this is to make sure that you have quality content going up at least twice a month. This can be either new posts or new pages, depending on how your website is set up. Keep in mind that you should always encourage user involvement and interaction at the end of every post. Do this by encouraging user feedback by asking questions. Ask your users how they feel about certain topics, and interact with them by responding to their questions and feedback in the comment section of your site.

Link Certain Keywords to Other Content and Resources

To come across looking like an expert in your field, or at least like you have well-researched content, link practical keywords to other pages within your site, other websites and public resources. Not only will this help you build a connection of relevancy within your website, but it will also keeps other websites happy by citing your sources. The better informed your website looks, the more respectable it becomes.  The more you link relevant phrases to content, the more relevant it becomes and the more power it has when linking out to additional related content.  Think of it like this, if everyone agrees that Tom Brady is the best Quarterback and then he pays someone a compliment about their skill level, it carries more weight because he is an authority.

Adding Meta Tags, Titles and Descriptions

This last tip is the most important. Adding meta tags, titles and descriptions to your website increases awareness of your website with search engines. Google, Yahoo and Bing are just a few of the search engines that rank websites based on this kind of information (among other factors). Make sure that you include keywords in your titles so that your website comes up when Internet users search for those keywords. However, avoid over stuffing your content with keywords. When you do that, search engines flag the website as being spam or suspicious. Since the search engines do not rank your website as being high quality and informative, your page rank falls. That can be avoided by simply creating quality content for your website and using meta tags and titles correctly.