What is a Responsive Website Design?

A responsive website design provides a way for web developers to make sites that respond differently depending on the browser loading their pages. Responsive design allows e-commerce sites, blogs and other websites to deliver full compatibility for a variety of different platforms and devices.

How Responsive Web Design Works
Every browser has its own unique page viewing capabilities. Personal computer browsers like Internet Explorer, Firefox and Chrome are cross-compatible with most web pages, but some scripting features and language parsing abilities can differ from browser to browser. In order to reach the most visitors possible, a responsive website design detects the browser that’s viewing a page, and then makes appropriate changes to display a fully-functional interface to each and every visitor. By using a responsive approach to design and development, site admins can provide a user-friendly experience regardless of a particular browser’s limitations.

Increasing Traffic with Responsive Web Design
Extending browser compatibility is a highly effective way to increase a website’s traffic statistics. By providing more viewers with improved functionality, a website can build a solid user-base more easily. A design that responds to the most popularly used browsers on the Internet will result in more first time visitors, unique hits and repeat viewers. Cross-compatibility with more browsers can also reduce the bounce rate of a website by better engaging with consumers.

Keeping up with Mobile Progress
Responsive web design can also extend e-commerce viewing and purchasing capabilities to mobile Internet devices. Unlike PC browsers that have minimal cross-compatibility issues, smartphone and tablet browsers present many additional viewing limitations to website developers. Mobile responsiveness can overcome these limitations by displaying an e-commerce website with a mobile friendly interface. While today’s mobile browsers contain more scripting capabilities than their earlier predecessors, they still have a long way to go before they can match the functionality of a desktop browser.

In order to reach the vast numbers of Internet users moving towards mobile browsing, responsive website design has become a crucial part of operations for today’s e-commerce websites. By taking the time to implement a responsive design solution, an e-commerce website can reach many more potential customers at home, and on the go.